Challenge
As the brand scaled, three big problems emerged:
- High customer acquisition costs : Competing against global pet brands and local D2C players made new customer acquisition increasingly expensive.
- Product lifecycle complexity : Pet needs changed quickly — puppy toys and teething treats gave way to adult food, grooming products, or senior care. Customers often switched brands when they moved into a new stage.
- Emotional purchase decisions : Pet parents frequently made impulse purchases, chasing novelty or promotions, which led to weak long-term loyalty.
Solution
By partnering with Earnex, Pawfectly Yours created a loyalty ecosystem designed specifically for pet parents:
- Lifecycle-Based Rewards : The brand introduced tiered programs tied to pet life stages. For example, customers earned bonus rewards for completing a “puppy essentials kit,” then received cashback offers on adult food as their pet grew.
- Veterinary Partner Programs : The brand partnered with local vet clinics. Pet parents who purchased vet-recommended items could upload receipts to Earnex, earning rewards while reinforcing Pawfectly Yours’ credibility in professional care.
- Insights Dashboard : For the first time, Pawfectly Yours gained visibility into purchase frequency across categories, life-stage transitions, and emotional buying spikes.
Impact
With Earnex, Pawfectly Yours turned scattered retail shoppers into loyal, high-LTV customers:
30% reduction in churn during key lifecycle transitions (puppy → adult).
2x increase in cross-category purchases, as customers discovered toys, apparel, and treats through milestone rewards.
Stronger trust and retention via veterinary partnerships, which nudged customers to buy clinically recommended products from Pawfectly Yours.
The result: Pawfectly Yours not only sold more treats, toys, and accessories but also became a trusted lifestyle partner in the lives of pet parents.