Challenge
Like many food & beverage companies, FreshSip struggled with three recurring challenges:
- Fragmented customer journey: Customers bought FreshSip across multiple touchpoints supermarkets, quick-commerce apps, and online marketplaces, leaving the brand without a unified view of their behavior.
- Third-party platform dependency: Heavy reliance on online marketplaces meant little direct access to customer data or the ability to nudge buyers toward FreshSip’s own D2C site.
- Seasonal demand fluctuations: Sales spiked in summer and dropped during colder months, making it difficult to keep customers engaged year-round.
Solution
By adopting Earnex, FreshSip created a loyalty engine tailored for the F&B industry:
- Omnichannel Loyalty Rewards: Customers could upload receipts from retail stores, quick-commerce platforms, or FreshSip’s own site, allowing the brand to track verified purchases everywhere customers shopped.
- Direct Channel Incentives: Rewards were redeemable on FreshSip’s D2C website, nudging customers away from third-party platforms and increasing direct margins.
- Seasonal Campaign Automation: With Earnex’s dashboard, FreshSip set up automated nudges offering discounts on bulk sparkling water packs in summer, or free shipping on wellness teas in winter to smooth out seasonal demand dips.
Impact
For the first time, FreshSip connected data across retail, marketplaces, and D2C.
Omnichannel rewards and milestone spend incentives doubled repeat purchase rates.
Direct orders tripled as customers redeemed rewards on FreshSip’s website.
Winter sales held steady with automated campaigns targeting “at-risk” summer buyers.
FreshSip turned fragmented, seasonal buyers into loyal, year-round customers while reducing its reliance on third-party platforms.