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Case Study / NutriSnax

NutriSnax Turns Anonymous Retail Buyers Into Loyal D2C Customers With Earnex.

NutriSnax is a hypothetical mid-sized FMCG company specializing in healthy packaged snacks such as low calorie chips and makhana. With distribution in over 15,000 retail outlets nationwide and presence on major online marketplaces including blinkit, zepto and amazon. The brand has seen steady growth in market share. Its strengths lie in product innovation and strong visibility in urban markets.

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Hypothetical Case

Health Foods

  • Low Calorie Chips
  • Makhana

Goal

  • Decrease churn rate
  • Increase D2C customers

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